Life has surface noise
Buying music on iTunes is undeniably convenient, and the automated nature of the sale means that there are not many overheads so the products are cheaper etc etc. However, the record shop should certainly not be underrated. Buying good music should never be a chore, even if it is a long process. Like buying prestige car insurance – which I can testify is a long process, having insured both my GT40 and my Continental this morning – it is a joyous occasion when one is reminded of the good things in life. Perhaps more so with music shopping than buying car insurance, the nitty-gritty reality of musical delight manifests itself in a strangely tactile and tangible way. A far cry from our sanitised, silent iTunes world, which has all the character of a brushed aluminium bar and a pint of ice cold Fosters.
I believe we should return to the music stores en mass. HMV reported a terrible year for CD and DVD sales, and WH Smiths has only survived this long because it has got rid of its entertainment aisle. This must change! We must stop bowing down to our Apple overlords, and instead go back to the dusty vinyl shops of yore. Rustling through ancient records in order to find that one, delightful gem – whole generations have lost this skill and the euphoric feeling of actually finding something after looking for it. Of course it applies not just to music, but the Spotify method of searching (tap on keyboard followed by immediate gratification) has made our lives dull and homogenised. Rise up, music lovers! March on HMV with one wish and under one banner: “Life has surface noise!”
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